Marketing with a Limited Budget

As any small business just starting out, the majority will have a limited budget when it comes to marketing their brand. The main focus of your small business should be getting everything up and running with the proper software to enable your brand to be found on search engines! The next step is learning how to market your business with the money you have left.

Business Cards

The first step you should make when marketing your company is to provide clear business cards. Business cards might seem to be obsolete in this progressive paperless world. But you can still use these to your advantage! A good idea is to have a business card bowl so any business that comes to your office can put their card inside. Once you have a handful of cards you can draw from them and pick a winner! The winner could receive a free product, or a special limited edition prize. This gets customers/businesses excited and more informed about your brand. Now that you have multiple business cards laying around, don’t put them to waste! Use these to contact businesses.

Email Marketing

This brings me to my next factor, email marketing. Using the information you have gathered from business cards, you have the ability to reach out to customers. Shooting an email to customers that you do not hear from very often is a great way of showing you are interesting in them. This helps you maintain a strong customer relationship, which is the main reason customers keep coming to your business!

Social Media Channels

By simply creating an account for your business on a social media platform, you will reach more consumers! Why not use apps like Twitter, Facebook, or Instagram that are 100% free to users. These platforms are such great marketing tools that all businesses need to take advantage of. Especially with a limited budget, these platforms offer tools to reach your target audience even faster.