Search Engine Optimization is the process of improving the visibility of a website on organic (“natural” or un-paid) search engine result pages, by incorporating search engine friendly elements into a website.
People are searching for any manner of things directly related to your business. Beyond that, your prospects are also searching for all kinds of things that are only loosely related to your business. These represent even more opportunities to connect with those folks and help answer their questions, solve their problems, and become a trusted resource for them.
We have proven, repeatable best practices for optimizing websites for search that can help you drive targeted traffic through search without having to reverse-engineer the core competency of one of the world’s most valuable companies.