What are Hyper Local Listings?
Hyper Local Listings refer to a selected area, in proximity of your home or your business or your current location. The term ‘hyper-local listings’ means to focus the digital presence or market awareness in your vicinity.
How do Hyper Local Listings work?
In all reality, you yourself have used hyper local searches, follwed them and made a purchase or buying decision and not even known it.
Say that you are looking for a service, like an oil chane for your car. Services like these are once in a while needs that are more often than not served based on a convenient location and, if possible, some sort of deal or trusted brand.
You whip out your phone and search Google for “Oil Change For My Car Near Me”, and Google send you a list of results. Sometimes there are ads, maps and pages of listings.
Voila! You have been the subject to the power and structure of Hyper Local Listing through the company’s digital presence efforts.
All of these listings are based on how well the automotive services in that area informed google of a few key components of their business, including location, services and many other key aspects. By structuring the way their businesses are listed, search engines know where the company is, when it is open, the services it offers and the client is left to make a decision.
As you see in the image, there are listings that are shown as “Ad” meaning that company paid for the placement they received in the search…but if you look at the map (which is a critical are people use for searching for servcies near by) you can see the listings that appear organically based on distance.
Beneath the map the search can be narrowed down by “Within 1 mile”, “Sort By Distance”, “Open Now” and more.
How can Bleazy USA help me with my Hyper Local Listings.
Google and the other search engines don’t just know all of these things about every business. They have to be told, and that is what our Hyper Local Listings Service is all about.
For about a dollar a day, we can have your listings structured on Google as well as almost 100 other business directories. These directories can be told your hours, your services, specials, holiday hours and so much more. Most of them can be branded with your logo and premier images of your services.
By having a uniform set of listings across almost 100 different major listing websites, the bigger search engines learn to trust your business as an “authority” meaning that in this example, if you offer oil changes, you are a business that can be trusted wihtin the customer’s search area.
Why is it important to use Hyper Local Listings for my business?
Today, 4 in 5 consumers search for local businesses online. When consumers find incorrect information about a business online, 73% lose trust in that business. And, incorrect information abounds — a 2013 study found that up to 40% of location info online is wrong!
Why is so much information incorrect? Because there’s no permanent record or single source of location data online. This is a HUGE problem that Bleazy USA can help solve.
Isn’t being on Google Business enough?
That’s a great start, but it’s only one piece of the puzzle! Managing your Google My Business listings won’t ensure that your location data is correct across the web — not even on Google itself.
That’s because local businesses are constantly changing — opening, closing, moving, etc. all the time. All apps, maps, search engines, directories, and social networks know this, and they also know business owners aren’t going to call to let them know. So what do these business directory sites do? They all cross-check each other to make sure the location data they have is consistent, and therefore accurate.
Google will compare its data against smaller sites, like Superpages and WhitePages, and vice versa. The more consistently the data they have compares to others, the more confident the site will believe it’s correct and accurate, and the more likely it is to show the data to its users.
Now you can see that Google takes into account far more than just confirmation of your location data on its properties, because as the world’s most powerful search engine, they’re not going to leave it to just one source to confirm the accuracy of the data they serve their users. Our powerful network of apps, maps, search engines, directories, and social networks will help you control your data across the sites that Google checks against, so that your location data is consistent everywhere.
How can I see where my listings are and how well they are performing?
We have a free scan tool that allows you to enter your business information, Click Here and see the results for yourself. This tool will show you on a scale of 0 – 100 % how well your business is performing across all of the relavant partner sites we have relationships with.
Can’t I just go set my listings up myself?
Technically, that is possible. However, most of these sites either charge individuals memberships or try to offer ad platforms and send sales calls ot the businesses to get them to move to more premium servcies. Taking the time to list your site by hand on over 100 websites is a very long process and getting phone calls from all of them can be overwhelming.
With our technology, we enter the relavant information and it’s all handled quickly and without hassle.
What are some of the Listing Directories the Bleazy USA can use to enhance my Hyper Local Listings?
Below are a sample of the sites we can get your business listed on with our Hyper Local Listing Services. Not all business directory services are suited for every business. For example, if you are a hair salon you wuold not need to be listed on a restaraunt directory. Also if your service is 100% based on you going to the customer, you wouldn’t need to be listed on map sites because you don’t have a brick and mortar location.