Importance Of Business Blog Articles
When you think of a “blog”, you may be thinking of online influencers, fashionistas, and beauty gurus. However, blogs can be about any topic, including your business. Having a business blog with plenty of relevant articles is beneficial to any business. According to a study, 57% of companies who have a blog reported acquiring a customer from it. In that same study, marketers revealed that 81% of businesses say that their business blog is useful or critical for their business.
Benefits Of A Business Blog
There are several main reasons that your business should have articles for your business:
Helping SEO: When it comes to ranking higher in search engines, having fresh relevant content is important. Articles are an easy and effective way to generate this new content. By consistently creating new articles, you’re giving search engines new information to index and new keywords to use. As long as your articles are SEO-friendly, your ranking has a good chance of improving.
Becoming An Authority In Your Industry: Small businesses tend to be at a disadvantage when it comes to competing with larger corporations, but writing articles gives you a real chance. No matter the size of your business, articles give you the ability to build trust within your industry. Creating valuable content with expert information will make you a go-to source for industry information. You may even find that some of those corporations are looking at your articles!
Connecting With Customers: Having a blog allows you to connect with your website visitors in a unique way. It’s a great way to reach out to both potential and returning customers. Creating articles to answer questions that your customer may have builds trust between them and you. You can also ask questions at the ends of articles, encouraging engagement. You can then use that engagement and those responses to learn what your customers are really thinking.
Showing Your Personal Side: When customers visit your business, they just see the very surface level of it: paperwork, staff, uniforms, and products. Having a business blog allows you to show that personal side of your business that no one knows about. Whether it’s an article about your employee of the month, your vision as a business, or the day-to-day operations, you can use articles to give customers a look behind the scenes. This is especially important for businesses that serve their local community. It gives customers a sense of community and really know who your business is.
Free Marketing Through Sharing: every time to create an article, you’re giving it a chance to be shared. Besides sharing it on your own social media platforms, other people can share it all over the internet. Even here at Bleazy USA, we’ve found some great business blogs based on other people sharing articles. More article sharing means more eyes on your business. Plus, it’s free marketing!
Are you ready to start your business blog? Are you ready to share SEO-friendly blog articles all over the internet? At Bleazy USA, we create valuable, SEO-friendly blog articles that will help you connect with customers and market your unique business. Learn more here!