Tuesday Tip: The Importance Of A Logo

It’s time for a Tuesday Tip! Today’s we’re going to talk about the importance of having a logo for your brand.

If you want to watch our video, click here!

Why Is A Logo Important?

Logos are super important for branding consistency and representation. How many people see a logo like the Nike swoosh and instantly know what company it is without even having to look it up? Not only does a logo make your think about the brand, but it will get you in the mood for shopping as well.

Logos will help establish your brand’s identity. This image becomes the “face” of your company and a representation of your brand. Is your business developing the latest tech? Try using modern colors and fonts. Is your business serving fair-trade organic coffee? Focus on greens and browns to represent your product and attitude. Additionally, be sure that your logo is somewhat timeless. While logos do get revamped ever once in a while, the basic elements of the it should be able to transition through time effortlessly.

Can’t I Just Create My Own?

While it is possible to create your own logo, you are very limited in what you can do. The most common mistake made when creating one is rushing through the process. As a business owner, you’re probably excited to get your business up and running, which can cause you to rush through the process. You’re also limited to only using fonts, colors, and images that are available through the public domain. You also have to worry about trademark infringement if your logo is similar to ones used by other businesses.

Consulting a company like Bleazy USA to create your logo means that every step in the process will be taken and no corners will be cut. At Bleazy USA, we can create fonts, images, and help prevent trademark infringement for you.

Your logo is your brand, so make sure to create one that represent your brand!

Want a great logo that represents your brand? Learn more about out website development services here!