Tuesday Tip: Online Marketing vs Advertising
It’s time for a Tuesday Tip! Today we’re talking about the difference between online marketing and advertising.
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Online Marketing vs Online Advertising
Marketing is the means of communication between a company and their target audience. Email newsletters and social media accounts are considered marketing. The goal of marketing is to relate with customers through blogs and social media platforms. Marketing encourages brand awareness and loyalty by making a company more relatable. Marketing aims to increase your presence and following online. More followers mean more eyes on your content. Subsequently, more eyes on your content mean more sales.
Advertising is a form of marketing communication used by companies to promote and sell products or services. The keyword being sell. You can see advertisements in all forms, from newspaper ads, tv commercials, and ads online. Most advertisements highlight a special or event, such as a Black Friday sale. Advertisements are more cut and dry when it comes to making sales because they directly tell customers to buy. Still, only using advertisements does not work for customer loyalty or retention.
Social media is just a marketing tool that connects you with your customers. Once your company has a strong web presence and online marketing strategy, this is where online advertising comes in. Online advertising turns those followers into actual customers.
Bleazy USA And Digital Marketing
As a digital marketing agency, our goal is to showcase your company. Our expert team carefully creates a social media plan for your company by creating content, posting content regularly, and increasing your presence online. Our team grows your social media to show your company’s personality, reach out to new customers, and create brand recognition and loyalty.
Social media marketing is all about adding a personality to your brand that followers and customer like and can relate to. Learn more about our Social Media Marketing services here and our Email Marketing services here!