SEO Basics
If your business has a website, you’ve probably heard the term “SEO”. SEO, or Search Engine Optimization, determines how your website ranks on search engines like Google. It’s essential to have good SEO if you want customers to find you through Google.
How SEO Works
When you Google something, the order of results isn’t random. Search engines like Google use bots to crawl the internet to index information. They work by analyzing every piece of information on the web and look for certain criteria like keywords, relevancy, and links. After looking for this information, they decide how relevant the page. This is why you can Google “African elephants” and not see articles about Golden Retrievers.
SEO Basics
Why optimizing your website for SEO really should be left to a professional, there are a few things you should know. When obtaining good SEO, it’ important to have relevant content, new content, and great links.
Having relevant content is important for search engine bots to decide if your content should be displayed when someone searched “African elephants”. When creating article or webpages, it’s important to stay on topic. If you lure people in with an article titled “Elephants In Africa” and just talk about the African landscape, people will leave your website quickly. People leaving your website quickly send a red flag to Google bots and tells them your website is not relevant.
Having new content keeps the information on your website up to date and relevant. If you have a website that doesn’t change very often, you can also start a business blog! Business blogs are a great way to generate SEO-friendly content on a regular basis.
Staying Up To Date
While you may think that optimizing a website is a one-time-job, it actually needs to be monitored constantly. Search engines routinely change their SEO requirements to avoid users “playing” the system. It takes the industry knowledge and experience of an SEO expert to be able to keep up with changing requirements.
Are you ready to build an SEO-friendly website? Do you want to make a website you already have rank higher in search engines? Our SEO services and provided by trained professionals. We use best practices to keep up with all of the latest SEO requirements without using the black hat practices that some shady companies use. If you’re ready to optimize your business’ web presence, learn more here!