Using Facebook Business
Facebook is no longer just a social media site that connects family and friends. Today, the platform is also a powerful business tool. Using Facebook Business can make a huge difference for your business, but only if you use it correctly.
Complete Your Facebook Business Profile
Since Facebook is now such a powerful business tool, you should treat it as such. Completing your Facebook profile is actually a very important step in setting up an effective page. Use a recognizable profile picture, like your logo so users know who you are right away. Make sure and complete the “About” section to give users a more in-depth look at what your business is about. Coordinate all of your page’s visuals (profile picture, cover photo, and pinned post) for cohesive and effective marketing.
Create Quality Posts
Remember, it’s quality over quantity on the internet. Posting too often can actually limit how many of your users your posts reach. Instead of focusing on creating lots of content, focus on creating quality content instead. Platforms like Facebook encourage engagement, so creating quality content that users are interested in and engage in will be beneficial to your business. Make sure to post only at the most effective times to reach the most users. You can easily find the most effective time to post to Facebook under your Insights tab. Lastly, don’t forget to create multimedia posts. Visual marketing is very important on social media, so don’t just post texts and link. Make sure to create posts using pictures, videos, and live feeds as well.
Respond To Users
Even if you’re using Facebook for your business, it’s important to still be social on social media. Responding to users is very important to build brand loyalty and customer service. Make sure that you respond to users in less than 60 minutes and make sure to respond to both positive and negative users.
Are you ready to harness the power of Facebook Business and take your business to the next level? At Bleazy USA, our Social Media Management team can create quality content, post at strategic times, monitor users, and even run ads for you! Learn more about our Social Media Marketing services here!