Using An Instagram Business Profile
Instagram is a photo-sharing social media platform that’s becoming increasingly popular with businesses. Instagram is also the second-most popular social media platform. Thanks to its focus on visuals, Instagram is the perfect platform for branding and online advertising. With the introduction of the Instagram Business Profile, businesses have flooded the platform.
Why You Should Switch To An Instagram Business Profile
Instagram Business Profiles have some unique features you can’t get with a personal profile. First, you get contact options to help customers contact you. Users have the option of emailing, calling, or getting directions straight from the app. Second, you get to access your Insights, which we will talk about in the next section. Lastly, you can connect your Instagram account with your Facebook Business account, allowing you to streamline your marketing.
View Insights
Insights are very valuable when it comes to Instagram. Your Insights allow you to make smarter decisions when it comes to your social media marketing and Instagram posts. Insights allow you to see things like your audience’s demographics, how well certain posts are doing, and the best times to post. Additionally, you can use your Insights to see how your Promotions are doing. You can use this information to help you post the right content at the right time to get the most out of your social media.
Brand Your Business
Since Instagram is a visual platform, it’s a great tool for branding your business. Are you a snarky clothing brand or a professional marketing agency? Are you trying to reach out to high school users or newlyweds? What are your business’s logo and branding colors? All of these questions can be answered and portrayed across Instagram. It’s also a great platform for showing off your products and services.
Engage With Customers
Customers want to engage with a business online, not just be fed advertisements. An Instagram Business Profile allows businesses to respond to customers by replying to comments. It can also be used to show a business’s appreciation for customers by reposting their pictures. Thanks to Business Profiles, your Instagram can double as a marketing tool and a customer service tool.
Are you ready to harness the power of an Instagram Business Profile and take your business to the next level online? Our Social Media Marketing services cater to any social media platform, including Instagram. Learn more about our professional Social Media Marketing services here!
