Pay-Per-Click Marketing

PPC stands for pay-per-click which ultimately refers to advertisers paying a fee for every time their ad is clicked on, which in turn, generates a profit. When you type in anything on Google, the top half of the search results is dominated by paid ads. On average, 41% of clicks goes to the top three paid ads on the search results page. Read more to find out just how this marketing style works!

How it works

How pay-per-click advertising works is pretty simple. This is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked on. This is a way of buying visits to your site, versus attempting to earn those visits organically.

Search engine advertising in one of the most popular forms of PPC marketing. This allows advertisers to bid on ad placements according to the keywords/phrases that they choose. Every time the ad is clicked, it sends the visitor to their website, in which your company pays the search engine for that opportunity. The goal that you are looking to achieve is to make the visit worth more than what you paid for. For example, if you pay $4 per click, and you receive $400 in sales, you have made a great profit.

Managing PPC Campaigns

Creating your PPC campaigns is the first step of the process, but managing these efforts is just as important. Your PPC campaigns should contain high relevance and quality. The higher your relevance is, the more clicks you are likely to achieve. Once you get these clicks, it is important to maintain them. Do so by analyzing the performance of your account, and make adjustments to them regularly. In order to optimize your campaigns, it is smart to add keywords, split ad groups, and review your costs regularly.


Businesses make an average of $2 in income for every $1 dollar they spend. Search engines actually reward advertisers if their information is particularly relevant and obtains high quality by charging them less money per click. Be sure to do your research when it comes to pay-per-click ads because you want to always stay ahead of the competition. Landing a spot on the first page of search engines like Google will allow your company to experience so much more growth than before.

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