Using Snapchat to Grow your Business
Snapchat is a photo-messaging app that allows viewers to take a quick look at what is happening in the moment. Users are able to capture the moment and share short video clips or pictures with other snapchatters. Many people just use this app for fun, but it can do wonders for your business!
Invite Customers
If you are planning on launching a new product or hosting an event coming up, then Snapchat will be your guide. You can invite all your customers to watch it live! The benefit of Snapchat is that it reaches customers that you do not usually see. For those viewers that cannot physically go to your business to purchase a product (especially if they are in another country), they can now get involved by viewing your products on this mobile-friendly app! You have the choice to pick and choose who exactly can view your snaps so you are not wasting any time finding your target market.
Share Stories
Create Snapchat Stories to get more viewers involved. Your stories will stay active for a 24-hour period, allowing viewers to watch it as many times as they’d like. Being that this app is mobile-friendly, users can watch your stories wherever they are: sitting in their car, at the office, laying in bed. Especially if you are showcasing a new product and want more visibility, Snapchat your content and then watch the viewings increase!
Offer Incentives
Just like other social media platforms, use Snapchat to offer new incentives to your customer base. Incentives are a great way to improve your SEO and gain recognition. Take videos or photos to give away coupons, giveaways, and discounts in a matter of seconds! When your customers think that there is a limited-time offer on a product they will jump on the opportunity. Since Snapchat videos only last 24-hours, put an urgency on your offer by making it a 48-hour deal only. You also have to option to limit your offer to a specific amount of customers.
Remember that Snapchat is an on-the-go app that can expand your target audience while marketing your brand.