Why the Location of your Business Matters

To pick the right location for your business you need to examine your market. The location of your company can make or break your business! As a business owner, you want the most people to see your brand as possible. You have more opportunities to increase your visibility and increase your traffic with the proper setting.

Visibility

When deciding on the perfect location for your business you need to consider who will be viewing your building. Think of questions like: What kinds of people are in this area? Who would be attracted to my brand here? What market will you gain if you settle there? All of these questions will allow you to see your business from the perspective of the consumer!

For example, if you are an up and coming coffee shop you should place your business where there will be a lot of consumers. Locations that are on busy streets where people can see while driving is perfect for food/drink companies. On the other hand, if you are in the retail business you should consider placing your business near local schools/homes where you know you will gain visibility.

Increased Traffic

The main concern when picking a location is if you will increase your traffic. You want people to be constantly coming in to your business. In order for this to happen, your business needs to be in a noticeable location. When picking/changing locations it is important that you remember to inform your customers/future customers of your move.

Businesses that come to a new area need to advertise that they are there! Do so by putting up signs that show you are open and promote new sales you are having. It is a good idea to start your new location off with a sale or a special limited time offer so people have more of an incentive to come to your business. Remember to always keep the customer in mind when choosing the proper location!