YouTube Growth: Audience and Subscriber Numbers Are Rising

YouTube Reaches Nearly 2 Billion Monthly Users in Q4 2018: In its Q4 2018 earnings call, Google reported that YouTube has more than 2 billion monthly users and the number of channels with more than 1 million subscribers has nearly doubled in the last year. Additionally, the number of content creators on YouTube earning between $10,000 to $1 million from YouTube AdSense grew more than 40% compared to a year earlier.

YouTube Addresses “Dislike Mobs” on the Platform: In a recent issue of Creator Insider, YouTube’s corporate series for creators, YouTube addressed “dislike mobs” on the platform and shared what it’s planning to do to prevent them from running rampant on the site. While the company is still considering a number of different options, it’s asking for feedback from creators who can offer firsthand experience and suggest effective solutions. YouTube will update the community once the product team has a plan in place.

YouTube Expands Two New Content Discovery Features: YouTube is making it easier for users to discover and engage with their next favorite brand, video, or creator on the site with two experimental features that are currently being tested among creators and brands.

In addition, YouTube expanded its experimental content discovery tool, the Explore tab, to more mobile devices. YouTube initially rolled out the Explore tab to iPhone users in July 2018. This past week, it rolled out this feature across more devices, including iPads, Android phones and tablets, and desktop. However, the company notes that it’s still only available to a “small amount” of testers.