Choosing the Proper Slogan
Every successful business maintains a slogan that is both memorable and ties to their brand. It is very important that you establish a slogan that fits perfectly with your brand as a whole by summing up the main message you want your customers to obtain. Often times, your slogan will be the main aspect people remember about your business, so choose wisely!
Keep it Simple
When deciding on the proper slogan for your brand the most important aspect to keep in mind is to keep it simple. We do not want to overwhelm our customers with an excessive whole sentence. It is best to keep your slogan under 9 to 10 words. This is because we want our message to get across in a meaningful, yet clear way.
You want this aspect of your business to be timeless. You should not incorporate words like ” the only” or “right now” because as time goes on, things do change. We want to focus of the longevity of your slogan, not just in-the-moment phrases. Choosing wording that can stand the test of time will allow for your business to reach more consumers.
What Makes it Unique
Your business should create a unique element that fits under your logo. The difference between a boring slogan and an enticing one will allow more customers to be attracted to what your are selling. First, examine the main purpose of your brand and what you want the main focus to be. This will give you a better idea of how people should perceive what it is you are selling/promoting.
Keep in Mind your Target Audience
It is extremely important that you keep in mind the kind of audience that is attracted to your company. This will give you a better idea of how to word your slogan. If you know that your target audience is mainly the younger generation, it is a good idea to pick phrases that entice those customers. Some businesses have an international audience, which is crucial to keep in mind. Your business should sound as professional as possible when targeting such a large audience.