What is a Digital Marketing Agency and Why Should you Use One?
What is a Digital Marketing Agency?
A Digital Marketing Agency is more than just website designing, they also specialize in services ranging from graphic design, programming, social media management/marketing, search engine optimization (SEO), mobile app development, and email marketing. Some even specialize in specific areas; viral campaigns, pay-per-click ad management and banner advertising with Facebook or Google, content creating & marketing, podcasting, and conversion funnel management. Sure, you might be able to tackle some of these digital tasks yourself, but here’s a few reasons why you should consider using a digital marketing agency for your business, even if you are the ‘do-it-yourself-type:
In my opinion, if you’re a business owner, you really can’t afford NOT to hire a digital agency. Time is money, and agencies have the time you don’t, plus a wealth of knowledge that could trim wasted budget. For a cost of a single hire, you can have access to a team of professionals. They have access to the best tools for marketing automation, analytics, and paid search management, which would otherwise be cost-prohibitive for small and mid-size companies.
2. They are experts at what they do
While your eye is understandably on your company and the product, digital marketing agencies are committed to keeping you up to date with all of the latest developments in marketing. It is their job to follow the latest developments across digital marketing trends on a regular basis. An effective marketing campaign requires in-depth knowledge on a wide array of topics, including SEO, content marketing, social media, branding, and paid media. Because there’s so much expertise needed, the best campaigns use a team of specialists rather than relying on a single person- which again, saves you time & money.
3. Understanding Your Brand
Digital marketing agencies get to know your brand and offer a more complete and effective product and service. While there are plenty of social media companies that exist that will market your business on Facebook and Twitter, digital marketing agencies have a complete understanding of your brand and presence. They are therefore more efficient in communicating your message and generating leads. Whether you want branding or social media campaigns that can help bring about conversions, the experienced staff working with the agencies can help customize a digital marketing strategy custom to fit your specific needs.
4. Measurable Success
In our digital world of social media, email blasts, and other online marketing tools, it’s easy to throw strategies at the wall and see what sticks. But developing integrated, measurable, and impactful campaigns can be a little trickier – and that’s where a digital marketing agency comes in. Unlike traditional forms of media -i.e. TV, radio, newspaper- which use a cannon to fire it’s message hoping to hit anyone that will listen (read, watch, etc.), digital marketing agencies use social media & it’s ability to target with laser precision. With so many moving pieces in a marketing strategy, it can be difficult to show real ROI. Digital marketing agencies know how to determine the important Key Performance Indicators (KPIs) and how to measure real progress.