When your brand pays to have your content featured on a third-party website, you’re investing in native advertising. This is a great way to naturally and organically advertise your products within another environment, such as publication, video, or graphic.
Native Advertising in 2018
Unlike traditional advertising, which is designed to interrupt and stand out, native advertising is designed to blend in and promote your brand to the audience. Consumers view native ads over 50% more than banner ads. This kind of advertising is not new, but it should definitely be incorporated into your overall marketing strategy. Start by looking for publications, or other websites, that are relevant to your brand. These ads are great for consumers because it does not feel as though we are pushing our products on them.
Social Media Influence
Native advertising is going to fully shift from publishers to social media. Social media presence is constantly growing and growing, making our marketing strategies at an all time high. The highly noted social media platform known as Facebook is taking over this kind of advertising. Because of such a large audience, advertisers can take their products/services to a whole other level. Making connections with other business Facebook pages will allow your brand to gain a lot more recognition. When you make connections with others through Facebook, your content is being shared organically which is the best way to showcase your brand. When users see that other brands are noticing your products, their chances of taking a visit to your page as well increase tremendously.
The use of user-generated content is becoming more and more popular in 2018. The more authentic your content is to your audience, the more loyalty your brand will earn. When brands use content created by their users, it allows them to build trust and connect to their customers. Brands are starting to use surveys, polls, and customer reviews within their native advertisements in order to gain more brand awareness.
Native advertising videos are growing fast! Video-based mediums of communication are becoming the new go-to when it comes to advertising. We are learning that our consumers adapt more to visuals that to words. When we can make real-time connections through videos we are almost always going to be sold on a product. The time people spend watching videos every day increases every single year. We are going to start to see a lot more video ads on our social media platforms and our business websites in the year 2018.