Tuesday Tip: Customer Relationship Management

It’s time for Tuesday Tips! Today, we’re going to talk about customer relationship management, or CRM, and why it’s important for your business!

If you’d like to watch our video, click here!

What is Customer Relationship Management?

If you’re a business owner, you’ve probably already heard the term “CRM”. CRM stands for customer relationship management. Implementing a customer relationship management system is crucial for a growing business.

Firstly, any business should start with a solid customer relationship management foundation. The more connections you have with customers, the greater your business’s expansion will be. Having a solid customer relationship management system in place will keep them coming back. A CRM system will help in storing a customer’s contact information and addressing their needs.

How To Use CRM

Sharing information within your company is vital to customer relationship management. A well-built CRM system will help keep your company’s precious data all in one place. At Bleazy USA, we offer a Cloud-based CRM system that stores customer information such as contact information, accounts, leads and sales opportunities, which can be accessed at any time. Storing all of this information in one place allows multiple departments to interact with a customer smoothly.

For example, if you’re a motorcycle dealership, our CRM system will allow all of your departments to communicate. Firstly, you sales department will be able to follow up with new customers and follow new leads. Secondly, you service department will know exactly what aftermarket equipment to service on a particular motorcycle. Finally, your financing department will also know if a customer is late on their payments.

For more information about our CRM services, click here!