These days, marketing strategies are getting increasingly expensive as well as competitive. Every business wants to land their page on the front page of Google. Using micro-marketing to properly reach the audience you are aiming for is the key to success. Your business will see much better results when narrowing down your customer’s needs.
Micro-Marketing vs. Macro-Marketing
Micro-marketing focuses on a more specific type of audience while macro-marketing focuses on advertising to a larger audience. If you are trying to focus on a particular product and need to find the proper audience for that product than micro-marketing is the way to go. Marketing campaigns like this focus on small groups that have well defined characteristics. This involves spending more money per target customer due to its strategic customized planning. Micro-marketing focuses on product, placement, promotion, and price. Your business gets the most information about their customers as possible in order to selectively market to them in a successful manner.
Macro-marketing is the larger aspect of marketing. Here, we are focused on the relationship between production processes and the purchase patterns of the consumer. Rather than examining a process based on an individual basis, it examines the marketing process as a whole. Macro-marketing serves to the broad range of consumers. It determines who will develop the product, the audience the product is produced for, and how much the product should be sold for based on the market.
Which is Better for your Business?
A business should assume the responsibility of narrowly defining a target audience by its unique characteristics. Micro-marketing is a strategy whose focus is to generate profit back to the business through customer satisfaction. More small businesses need to focus on their customer relationship strategies. Our customers are how we are staying in business. The hardest aspect of marketing a product to consumers is finding the proper target audience to market to.