Tuesday Tip: User-Generated Content
It’s time for another Tuesday Tip! This week learn how you will receive more engagement with user-generated content!
You can watch our video here!
What is it?
User-generated content is basically any unpaid content that is created by your audience. The year is 2018 and your consumers are looking for an authentic connection.Your consumer is going to want to be apart of a community full of like-minded people. Creating content from your audience is the number one way to engage your customers with each other. Social media makes it very easy to create communities where your consumers can connect.
Brand engagements rise by 28% when consumers are exposed to a mixture of professional marketing content and user-generated content. Your business should do its best to showcase your product/services along with its customers reviews. Do not overwhelm your viewers with only user-generated content, as this will come off an excessive marketing.
How to Get Started
As willing as people are to share their opinions on the Internet, most of the time they need a little bit of encouragement. You can do so by offering a discount, a free service, or a limited time product giveaway. These are great incentives that will drive your customers in so they can have their voice be heard.
Don’t be afraid to get creative when developing user-generated content. This is your businesses chance to show its viewers how well it is doing from a different standpoint.
Check back next Tuesday for another Tip!