Influencer Marketing 101

Finding ways to market your brand properly can get tricky. One trend that has been on the rise in 2018 is the use of influencer marketing. Getting someone who has a huge following on social media can increase your brands visibility, but it could also put you in an uncomfortable position. Continue reading our article to learn the do’s and don’ts of this kind of marketing!

What Not To Do

When you decide on a specific influencer to sponsor your brand, or send out a couple Tweets regarding your business for instance, you want to make sure they represent your brand! Many business owners think that getting the person with the most following is the best way to go. This is a huge myth because most of the top influencers with the most followers do not get that much engagement within their posts. It is more likely that an individual with 1,000-10,000 followers will reach more people and receive more conversations.

Choosing the Proper Influencer

Your designated influencer should resemble your brand. If your business is all about healthy eating or exercise, you need to do some research about your top picks! They should embody the ideal customer. It is up to you, as a business owner and a marketer, to do the research on their social media platforms to see what they are putting out in the world.

Often times, a brand will see the backlash that comes with a famous persons actions, making their brand less credible to consumers. In order to avoid any of these sticky situations, truly invest time in picking the proper influencer as they are ultimately representing you as a whole!


When you pick the right influencer, you will start seeing some major benefits within your company. Some of those benefits are listed below:

  • most cost-effective online consumer acquisition method
  • Increase engagement
  • Expand target audience
  • Quick and effective word-of-mouth marketing

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