Getting More Organic Traffic
The term “organic traffic” is referred to as the way visitors land on your webpage without using any paid advertisements. Organic traffic is the best way to gain credibility within your brand because you are not going to any outside sources to get customers. Visitors that are considered organic find your website off of search engines like Google or Bing, without being referred from some other website.
When adding content to your webpage or social media platform it is important to keep in mind that not everything needs to be posted. Picking and choosing what is most valuable for your customers to see is the main goal. How you are perceived online is the representation you are portraying for your business. It is important that you post only the content that you feel is most relevant to your viewers.
Viewers will not stay on your website, or platform, for long if they do not feel a connection to it. Creating your own original content will help boost your organic SEO because people attract more to the things they see that are brand new.
Make sure that you know the proper posting times for your target audience. When your webpage has consistent posting times, viewers will always know what they are getting each day. This allows for more organic traffic because search engines love frequent updates almost as much as users do. A site that is updated regularly shows users that they are getting the most up-to-date information.
You will want to incorporate guest blogging, but only for your traffic, not SEO. Your blog criteria should not be aimed at being the most easily accessible from Google, it should be aimed toward your customers only. Your guest blogs are aimed at your audience to provide them with the most updated information on products or ideas. Guest posting on popular websites means nothing if you are not reaching your target audience.
It is not a bad thing within your business to have both paid and organic SEO. Whatever it takes to keep your company above the rest is the best strategy you should stand by. Just keep in mind the benefits that come from having mostly organic traffic!