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Video Basics For Business

If you’ve been paying attention online, you probably know how valuable video content is to your business. At this point, many social media platforms are emphasizing video content. Customers who’ve grown up with YouTube are now looking to businesses who cater to their video needs. Most advanced videos should be left to the professionals. However, there are some video basics that everyone should know.


Shooting videos costs time and money. This is why it’s so important to plan out your video before you start shooting. Before you shoot, make sure you’ve written a script and made a storyboard. Planning these things out will help you decide on what kind of shots you need. It will also help you decide on what kind of equipment you may need.

After shooting your video, a storyboard can help you edit everything. After looking at a lot of video, knowing how to put it all together can be confusing. With a storyboard, you can stay organized.


Well-framed shots are important to a professional-looking video. Make sure that your shot is pleasing to the eye and that your subject is properly framed. Additionally, consider how much room your subject will need. Are they talking, walking, or moving? Make sure that you leave enough room in the shot to show movement. The last thing you want is to accidentally cut off part of your subject because they moved.


Interviews are a popular video format, especially for businesses. When setting up for an interview, you want to take some extra measures to make sure that it goes smoothly and you get all of the information you need.

On the day of your interview, make sure and arrive early so that you can set everything up. Make sure to set up the camera ahead of time so you’re not wasting time adjusting the shot later. Be sure to have pre-written questions for your interviewee so that there aren’t any awkward pauses. This will also keep you focused on the information you need. Of course, you can always go off-script if you end up on an interesting tangent.

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