Using YouTube For Business
YouTube may be known for funny cat videos and viral challenges, but the video platform can be a powerful business tool as well!
Like with all social media platforms, creating the right content for your YouTube channel is important. Stick to creating content that’s entertaining and informative, but still relevant to your business. Great video topic ideas include how-to videos, customer reviews, and time lapse videos.
You may also consider doing collaborations with other businesses or YouTubers. Collaborating with others is a great way to gain a following by tapping into theirs.
Using YouTube’s Features
YouTube has a variety of unique built-in features that can be an asset to your business.
Monetization allows eligible channels to monetize their videos, earning extra income. This can be a great way to supplement your marketing budget if your content has gone viral. External links allow you to link your video directly to an outside website such as your website or e-commerce store. Live events capitalize on the power of live streaming by being able to stream to your followers. Live streams also get priority over regular videos on the platform. Playlists help keep your videos organized by topic. For example, if you have a customer who has a question about how to use your product, you can direct them to a playlist of how-to videos instead of making them look through all of your videos.
YouTube is a social media and video sharing platform, so it’s important to interact with your users. Like and comment on other user’s comments. Also, be sure to moderate the comments of other users. Having users fighting with each other on your video looks unprofessional.
Is your business ready to harness the power of videos? Our Social Media Marketing services can help you create and manage the content you need to take your business to the next level! Learn more about our Social Media Marketing services here!