Website Traffic Basics
So you have a great website for your business, but no one is going to it, right? While having a modern and functional website for your business is essential, so are visitors. Without website traffic, your website is useless.
But how do you get these visitors? The internet is so huge that without a marketing plan, there’s a good chance that you’ll have little website traffic. Here are a few of the basics you need to know to increase the traffic to your business’s website.
SEO stands for Search Engine Optimization. Your website’s SEO helps determine how it ranks on search engines like Google. The higher you’re ranked in Google, the more likely users will find your website. SEO standards are always changing, so it’s a good idea to hire a professional. Not hiring a professional or using “black hat” SEO tactics can actually get your website banned from search engines altogether.
If you’re ready to make sure that your website is optimized for search engines, check out our SEO services here!
You’ve probably seen that when you Google something, the first few results say “Ad” next to them. When it comes to search engines, you can pay to advertise on them. This is a great way to ensure that your website appears on the top of search results.
Another type of popular ads are Facebook Ads. These ads work similarly to Google Ads, but instead of appearing in search engines, they appear on Facebook.
Social media is actually a great way to drive traffic to your website. It is so popular that customers are more likely to trust a business if they can find them on social media. It’s a more “human” way to interact with customers. It’s a great way to cultivate a relationship with customers, give behinds-the-scenes looks, and respond directly to users. Take advantage of a great social media following by including a link to your business website in the bio. Be sure to create posts that direct users to your website as well.
If you’re ready to take your business’ social media to the next level, check out our Social Media Marketing services here!
In the digital world, new content needs to be created constantly. Not only will this help your SEO efforts, but it will give people something new to look at when they go to your site. Whether its articles, social media posts, or new products, giving customers something new to see will keep them coming back.